Facebook announces new ways for Instagram creators to make money

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Facebook announces new ways for Instagram creators to make money

Social media tech giant Facebook has announced new tools for creators to earn money through Instagram.
In a blog post, the company detailed that in the coming months, Instagram content creators will be able to earn a commission for a product that their followers buy from their profile. The feature, called ‘native affiliate tool’ will allow creators to discover new products available at checkout.
When Instagram users find an affiliate post from a creator featuring a tagged product, they will see “Commission Eligible” at the top of the post, which is intended to be transparent.
Instagram will be testing with US-based creators and companies, including Benefit, Kopari, MAC, Pat McGrath Labs, and Sephora at first, and will expand to more partners in the future.
For creators who have their own merchandise to sell, Instagram will allow them to link their store to their personal profile in addition to their business profile, as this “will allow them to display and sell their products directly to fans.”
Last month, the app rolled out Insights for Reels and Live support to help creators and businesses “better understand and evaluate their performance on Instagram.”
The company said this is being done to allow creators and businesses to understand how their content is performing.
For example, for reels, Instagram will show new metrics including views, hits, likes, comments, saves, and shares. Regarding Lives, the application will show Accounts reached, Maximum concurrent viewers, Comments and Actions.


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