By Gauri Durga Chakraborty
India is poised to be the media and entertainment powerhouse of the future with a projected increase of double digit growth of 13.5% (CAGR) over the period 2019 to 2024. The shift to a digital way of life during the The pandemic has further accelerated this growth. According to the FICCI-EY report for 2021, the M&E business is estimated to grow 25% to reach INR 1.73 trillion this year.
The growing intersection of smart phone, immersive experiences, and niche entertainment formats is here to stay. The diverse, vibrant and dynamic marketplace looking to maximize reach and monetize the ‘slice of the pie’ urgently needs the right skill set to drive growth and catalyze the market with fresh and unique ideas. The signs are evident: increased digital consumption, interest from leading international studios, transnational links, and a focus on local, regional and pan-national content. With the reasonable success and acceptance of non-theatrical digital premieres that have found initial “fingerprints” over the past two years, the possibilities for alternative display structures will add considerably to the democratization of content: creation and consumption.
As players old and new, traditional production houses, and global corporate giants of the creative industries tap into this potential, the need for skilled and “industry-ready” young professionals is on the rise. From screenwriters, cinematographers, sound engineers, costume designers, dialect trainers, editors, animation experts, etc., the requirement for trained talent is obvious. The industry also recognizes new competencies and subspecialties such as food stylists, privacy directors, child artist handlers, hand makeup artists, among many other unique professions.
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Unlike the largely learning model of entering the industry until a few decades ago, where exposure and training were not time-limited, the current expansion requires institutionalized training from the best experts and professionals in the industry alongside academic structures. Times School of Media at Bennett University has launched the most comprehensive BA and PGD (Graduate Diploma) program in film, television, and web series to address the need to train young professionals in the field.
Film education now requires teaching the craft of storytelling with a solid understanding and learning of existing and emerging technology. The curriculum designed at Times School of Media is designed by industry experts from Junglee Pictures, MX Player, and TimesNow, incorporating the most current and contemporary practices in the student chart, creating myriad possibilities to enter the domain of I. General understanding of film crew hierarchies, team coordination, and value for money is a prominent aspect of these filmmaking programs at Bennett University.
Institutions that understand the practice in the context of a changing media and entertainment landscape will best deliver these training pedagogies. Bennett University film programs facilitate interaction with top professionals, broadening understanding of ever-changing consumer trends and instilling the ability to innovate platform-independent content.
A promising backdrop of growth and opportunity awaits content creators. Today’s participants will be tomorrow’s leaders. This is the right time to celebrate talent, technique and most importantly training for the creative industries in a digital world! Are you ready? To help students understand careers in Film, CT, and Web Series and the formal education options for them, we will begin a talk show beginning October 18.
(The writer is a professor at the Times School of Media, Bennett University.)