Haier launches India’s first ‘Made in India’, 2 and 3 door convertible side by side refrigerator series


New Delhi: Haier He has launched ‘Made in India, Made for India ‘2 and 3 door convertible SBS (side by side) 682 and 683 refrigerator series at a starting price of Rs 1.27.00 and Rs 1.40,000.
Haier 683 Series 3-Door Convertible Side-by-Side Refrigerator
The 3-door convertible side-by-side refrigerator (683 series) comes with a 21% convertible section in the upper left to allow users to increase the refrigerator space from 62% (dedicated) to 83% with only 17% reserved for the freezer in the lower left. Should a user require more freezer space, they would have the flexibility to increase it to 38% using the convertible section.
Haier 682 Series 2-Door Convertible Side-by-Side Refrigerator
The new 682 series vertical two-door refrigerator is claimed to be India’s first 100% convertible 2-door SBS with the ability to function as a 100% refrigerator unit. With a 66:34 fridge-to-freezer ratio, users can convert and use 34% of the freezer space as a fridge.
Refrigerators come in a variety of finishes: glass, floral, and steel. Options include mirror glass, Floret glass, granite glass, black glass, caramel glass, glossy black steel, and stainless steel. The new 682 and 683 series refrigerators come with a 10 year warranty on the compressor and fan motor.
“After conducting intensive consumer research in India to understand the usage patterns of customers who own a Side-by-Side (SBS) refrigerator, Haier landed with a key insight that today’s consumers don’t just want an SBS refrigerator. have a larger refrigerator section, but also give the control at your fingertips to customize it any way you want. Since most households in India are vegetarian, the large freezer space in an adjoining refrigerator is usually underused, while the need for a larger refrigerator section is rarely met. To address these concerns, Haier has introduced two side-by-side refrigerators that are ‘Made in India and Made for India’, the company said in a release.

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