How Google is making portable storage drive makers like Western Digital happy


With Google Photos ending with free image storage, brands like Digital west are looking to take advantage of this opportunity to increase the footprint of personal storage drives. “With most cloud services across all platforms now converting to subscription-based payment models, buyers are looking for a one-time investment in a good offline storage device,” he said. Khalid wani, Senior Sales Director, India, Western Digital.
Google charges Rs 1,300 a year to provide 100 GB Google drive storage, while you can get a 500GB portable SSD for around Rs 5,000. With mobile phones offering 4K video recording and higher megapixel cameras, internal storage tends to fill up quickly. Also, with slower upload speeds, backing up GB of photos and videos to the cloud can be quite a chore. Not forgetting compression technologies on platforms like Google tend to reduce the quality of the actual footage.
“It’s safe to say that the relevance and importance of portable storage devices remains unmatched now more than ever, as consumers rely on terabytes of storage capacity in an elegantly sized offering,” Wani added.
In addition to providing more storage for a lower price, the question now is to add more value to portable drives in addition to data backup. “We recently ventured into a new segment of wireless charging products with the SanDisk Ixpand Wireless Charger Portfolio, ”he said.
SanDisk Ixpand Wireless Charger Sync is Western Digital’s first wireless charger to come with the dual function of wireless charging and automatic data storage and backup for Qi compatible devices. The device allows users to sync data while charging it wirelessly.
Speaking about the adoption of wireless charging solutions among Indian users, Wani said: “It is only a matter of time before wireless charging technology becomes the norm in India. We anticipate a notable change in consumer behavior regarding the adoption of wireless technology. This space will undoubtedly grow with more OEMs choosing the “no charger in the box” route. More and more consumers will choose a wireless solution to gain flexibility over multiple operating systems and products that could be loaded with a single device. ”

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