Rajkummar Rao took over as bewakoof.com clothing brand ambassador: Bollywood News

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Rajkummar Rao took over as bewakoof.com clothing brand ambassador: Bollywood News

Rajkummar is an actor known for his different and eclectic choices, whether they are movies for the big screen or OTT. He has performed thought-provoking roles such as Newton Y Shahid to horror comedies like Stree Y Roohi and moving movies like Bareilly Ki Barfi; he is the most beloved actor across demographics and geography. bewakoof.com is known for being unique, as it also defies established norms without being a preacher. The synergy between both brands led Rajkummar to promote bewakoof.com. Both attract young people immensely and seriously and become vehicles for self-expression without taking themselves too seriously.

bewakoof.com, launched in 2012 by Prabhkiran Singh, has become the fastest growing youth brand and is backed by major investors such as IvyCap and Investcorp. The company sells 20,000 units of clothing and accessories a day and has a customer base of more than 10 million.

The marketing campaign will see Rajkummar flaunting a variety of quirky Bewakoof T-shirts as he makes the statement: “Puraane boring kapdo se banani doors hai, mere dost, thodi bewakoofi zaroori hai.”

Prabhkiran Singh, Co-Founder and CEO of Bewakoof, says: “When we started looking for a celebrity to promote our brand, we wanted someone who not only embodied our brand spirit, but was also our perfect customer. Rajkummar has wowed us with his stellar performances and unique choices. So bringing Rajummar on board felt like the most obvious and natural choice. As we launch the campaign, our customers are excited to see the actor they love wearing their favorite brand. You’ll see more such celebrities join our Bewakoof gang. “

Rajkummar Rao talks about his association with the brand and says: “I am delighted to be associated with Bewakoof. Since its launch, Bewakoof has managed to create its own distinctive space in online shopping in India and I am happy to be associated with such a unique and special brand as Bewakoof. “

ALSO READ: SCOOP: Is Dharma Productions considering Rajkummar Rao for Dostana 2?


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